2024
Lawn Doctor’s app was missing—leaving clients disengaged and franchisees without a key tool for growth.
The solution began with thorough research: S.W.O.T. analysis, user insights, personas, journey mapping, and prototypes.
The result?
An intuitive app designed to streamline client interaction and boost franchisee success.
Brand Design
The Problem / S.W.O.T Results
Competitors are using apps to boost engagement and drive revenue. Lawn Doctor, without one, could be quietly letting $26.8M to $53.6M slip away—just by not offering the convenience customers expect.
The Design Process
The design process started with thorough user research, leading to well-defined personas and user flows. A Journey Map was developed to map the customer experience, followed by high-fidelity wireframes. Finally, visual design elements were integrated to ensure a seamless and engaging user experience.
Research Insights 1
Just under 40% felt like the customer website was easy to navigate
**Communication and response time are keys to satisfaction
Research Insights 2
Collaboration with Techs and leadership leads to satisfaction
Creating an app would enhance the user experience
Product User Flow
Personas
In depth research of the ideal user
Journey Map
Logo
Font
Color System
Navigation
Base UI Elements
Header
Inputs
Final Designs
Competitors have leaned into apps to connect, engage, and grow. By not having one, Lawn Doctor risks letting millions slip by, missing the convenience today’s customers crave. An app isn’t just tech; it’s the bridge to stronger loyalty and meaningful growth.
Reflection and Key Takeaways -
This project wasn’t just about building an app; it was about creating value that sticks. Lawn Doctor clients didn’t just need another tool—they needed an effortless, meaningful way to stay connected. The app transformed routine interactions into memorable connections, turning convenience into loyalty.
Key Takeaway
Design that resonates isn’t just functional; it’s intentional. When user experience meets genuine need, it does more than engage—it builds trust.
⚡️ Created crazy fast with